History
Three decades on — from a trading company in Hong Kong to four business lines today.
Founded in Hong Kong in 1992, the FANGCAN trademark registered in 2009, a company and a Tmall flagship store in Shishi in 2012, a marketing centre in Xiamen in 2017, and a deliberate narrowing of the range in 2019. None of these moves was dramatic on its own, but the direction has never wavered: build the product, open the channel, establish the brand.
Milestones
Founded in Hong Kong
Fangcan Group Limited is established in Hong Kong, starting out in the international trade of sporting goods and household textiles, supplying overseas brands on a contract basis.
Seventeen years of manufacturing
The business grows on OEM/ODM contract work and international trade, building up a complete capability from product development and sampling through to volume delivery. Factories are located in both Fujian and Shanghai during this period, with a range covering sporting goods as well as household textiles.
FANGCAN trademark registeredBrand origin
The FANGCAN trademark is registered. Brand thinking came before the channel — three years of product and supply-chain preparation passed between the trademark filing and the first flagship store going live.
Shishi company established
Shishi Fangcan Commerce and Trade Co., Ltd. is established in Shishi, Quanzhou, Fujian, becoming the group's domestic operating and quality-control entity and giving the brand its own operating organisation.
Into domestic e-commerceTurning point
The FANGCAN flagship store opens on Tmall, marking the move from pure export manufacturing into the domestic market and own-brand retail. The store launches three months after the company is set up — the decisive step from maker to brand.
Xiamen company established
Xiamen Fangcan Trading Co., Ltd. is established in Xiamen, Fujian, taking on the group's marketing centre role and forming a dual-centre structure with Shishi as the quality-control base — marketing moves upstream.
Capacity and range adjustment
The Shanghai plant shifts from own-operated to a partnership arrangement, and the product range is narrowed to focus on rackets, balls, grips and protective gear — a deliberate subtraction, going deeper on quality and delivery with fewer lines.
Four business lines in parallelNow
International OEM/ODM orders, domestic e-commerce, cross-border e-commerce and global own-brand sales run side by side. The company serves major international brands on a contract and development basis while selling directly to consumers worldwide under FANGCAN.
Four Business Lines
International OEM / ODM orders
Quotation and sampling against the customer's own designs and technical documents, with contract manufacturing and joint development for major international brands.
Domestic e-commerce
The FANGCAN flagship store has been operated directly on Tmall since 2012, selling straight to domestic consumers.
Cross-border e-commerce
Selling to overseas consumers and through overseas platforms, extending the same product capability beyond the home market.
Global own-brand sales
Reaching customers worldwide directly under FANGCAN, rather than only manufacturing behind someone else’s label.